Leverage the power of BPO to gain a valuable competitive advantage.
As advertising budgets shift from traditional to new media, offshoring is an increasingly viable option.
A simple banner campaign comes in many sizes, variations in build specifications, multiple concepts and potential language translations. Add rich media such as Flash, the inevitable client revisions and individual tagging for performance tracking, and even the largest digital agencies will see their bottom lines shrinking to almost nothing. This is where bGlobal can help.
Free Your Resources, Work On Your Strategy
An important aspect of BPO is its ability to free corporate executives from some of their day-to-day process management responsibilities. Traditionally, executives spend 80% of their time managing details and only 20% on strategy. This ratio can be reversed once a process is successfully outsourced. You’ll get more control over your most valuable resource – time – to explore new revenue streams, accelerate other projects and focus on your customers.
Improve Processes, Save Money
Companies that outsource business processes are often able to reengineer them and capture new efficiencies. After outsourcing they can reallocate resources to other important projects and leverage their investment in technology.
For example: Processes that are handled in a shared production environment for multiple companies save everyone money. In most cases, high-caliber subject matter experts are brought in to design and manage these processes bringing best practices, innovation and years of experience that most companies don't have access to or can't afford on their own.
Increase Your Capabilities
Increased capability is often a byproduct of BPO. You can increase your ability to deliver new products and services to your customers, in addition to operating more efficiently.
Consider also the factors of scalability and scope. Companies that want to grow internationally must continuously invest in infrastructure and find global talent. As most outsourcing providers are already established globally, your company’s growth process occurs smoothly.
What Makes Us Different
Are you an interactive agency? Has your firm been burned by another outsourcing provider in the past? Didn’t get the results you expected? We can help!
An offshoring production strategy should be carefully considered to ensure a seamless transition and to avoid pitfalls that can snare the unwary and unprepared.
To begin with: All outsourcing should be a calculated move rather than a quick-fix to solve an urgent capacity or resource issue.
While many production and some design activities can happen offshore, we recommend that conception and design remain with your in-house creative team. Reducing your production costs over the long term through offshoring is recommended only if you are certain that your strategic and creative delivery will not be compromised.
Second: Fast, efficient and reliable communication is essential for a successful offshoring relationship.
bGlobal has created a work-flow process that has a nine-year proven track-record and is used as a mandatory tool throughout our production environment. Our intuitive online production management tool is offered free of charge to all agency partners, allowing you to follow the production process from inception to completion.
Finally: Involve the bGlobal team early and often, just as you would any in-house production department.
In addition to creative input, we need to understand your client’s marketing strategy and brand execution to be successful and to add the most value. You will be pleasantly surprised at how collaboratively and efficiently the bGlobal team works.
Frankly, we understand the ins and outs of outsourcing as well as the interactive business. We’d like to get to know more about you and your business, too. Contact us today!